Mount Charleston Rebranding
This project is a concept which re-imagines the Mount Charleston area as a modern Ski Resort. When I decided to begin this project the Las Vegas resort was lacking branding and since the area is mostly known as Mount Charleston, I felt the brand could take advantage of this. The reimagined Mount Charleston Resort appeals to Las Vegas visitors year round by offering a Ski resort during the winter and a great network of hiking trails and summer activities. The modern aesthetic is geared to attract a young audience and offer them a fun alternative to the typical Las Vegas vacation.